2021 Drink Trends to Watch

The impact of the 2020 pandemic on the craft beverage industry will undoubtly be felt for quite a while. Adapting to the changes will allow those smart entrpreneurs to take advantage of new trends.

Vinepair.com published an interesting article in December 2020 regarding 7 trends to watch in 2021. Some were developing prior to the 2020 pandemic, others are a direct result. It will be fun to see how many of these ideas continue to pan out over the next 9 months. Take a look at their predictions for marketing opportunity growth.

More than any year in living memory, 2020 is one we’ll all be happy to see in the rearview mirror. As we turn our gaze forward, there’s so much to be hopeful for, from widespread vaccinations to seeing friends and family IRL to returning to bars, restaurants — even the office. Like every other year, there’s also the promise of 12 months packed with new drinking trends.

The impact of the events of 2020 will surely be seismic. In drinks, as in every other facet of life, what comes next will no doubt be closely tied to the coronavirus pandemic and how it’s affected our lives.

At VinePair’s currently remote, online HQ, we’ve had deep discussions on what the next year might look like in the world of booze. We don’t have a crystal ball but we do have a crystal decanter full of whiskey, and we raise a glass to all as we say goodbye to 2020 and share these seven predictions on the drinking trends that will define 2021.

Read more @ https://vinepair.com/articles/top-drinks-trends-2021/

*Illustration by Danielle Grinberg